You can't swing a laptop without hitting a blogger writing about storytelling these days. It seems to be the current buzzword in marketing.
The word "storytelling" makes you think of an audience hanging on every word as the teller spins a captivating tale.
As life science marketers, we'd like to capture some of that same magic. Some brands seem to do it effortlessly. But when something looks effortless, you can be sure a lot of thought and practice went into it.
Even though storytelling is in our blood as humans, it doesn't come naturally to everyone. Fortunately, like any other skill, it can be learned. And you won't have to sign up for a workshop at a groovy weekend retreat.