Why You Should Get on an Airplane to Attend This Content Marketing Workshop

Posted by Chris Conner

06/12/2014

Maybe you've been interested in attending the interactive "Life Science Content Marketing Made Easy" workshop but thought you couldn't justify the expense.  Would you be kind enough to let me justify it for you (and your boss)?

Think about your marketing budget for the next 12 months.

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Topics: Content Marketing

Avoid The Costly Mistake That Even Some Good Life Science Marketing Blogs Are Making

Posted by Chris Conner

06/05/2014

It happens to everyone sooner or later.

You get that feeling that something just isn't right. You are putting a lot of effort into your blog, but you aren't sure the results are what they could be.

At some point someone is going to ask you how well it's working. How do make sure you can show the return on your effort?

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Topics: Copywriting, Content Marketing

Podcast Interview: Trends and Best Practices for Video in Life Science Marketing

Posted by Chris Conner

05/17/2014

If you are using video or considering it as part of your marketing mix and want to make sure you generate as many leads as possible, you'll want to listen to the podcast below.

I sat down with Tyler Kay, the founder of Digital Creative Associates in San Francisco this week to discuss the use of video in life science marketing. It's likely you have seen some of his viral videos including The PCR Song and Small Molecule Investigation.

But viral videos are not the only opportunity to make an impact on your campaigns. 

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Topics: Content Marketing, Branding, Popular Posts

What Can You Learn From "Car Talk" to Make Your Blog More Successful?

Posted by Chris Conner

05/08/2014

I have a question for you. Does your blog inspire people to come back on a regular basis to consume more content? 

Last weekend, while on the way to see the new Spiderman movie with my son, I turned on the radio just in time to hear "Car Talk" on NPR. You may be familiar with this popular talk show.  Callers dial in from all over the country to have Tom and Ray Magliozzi diagnose their car problems on the air. 

Their collective knowledge is impressive. They can seemingly diagnose any automotive anomaly without even seeing the car. But that's not the reason the show is successful. And when you understand their secrets, you can make your blog more successful too.

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Use This Form Strategy to Deliver More Qualified Leads to Your Sales Team

Posted by Chris Conner

04/23/2014

Marketers often talk about the buyer’s journey. Why doesn’t anyone ever talk about the marketer’s journey? Who is looking out for your needs? How can you get the information that will help you help your customers more effectively and generate better qualified leads?

Buyers are expected to ask a lot of questions over the course of a sales cycle. Experienced sales people are asking good questions all the time. So what keeps marketers from doing the same?

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Topics: Content Marketing

Social Media Quick Start Kit

Posted by Chris Conner

04/03/2014

If you are reading this, you have been thinking about how to incorporate social media as part of your content marketing strategy. You may even have experience with at least one platform. But if you struggle to understand not only which one works best, but even how each platform is used in the most basic sense, you are not alone.

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Topics: Content Marketing, Social Media

4 Things Your Competitors Want You to Keep Doing

Posted by Chris Conner

03/08/2014

Right now, your competitors may be happily enjoying your website.

They may be envious of your beautiful design, but what really makes them giddy is seeing how hard you are working to generate new leads. In fact, they’d love it if you worked harder.

Why is that?

Because they like seeing you expend effort needlessly.

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Topics: Web Writing, Content Marketing, Popular Posts

5 Ways to Make Content Marketing Easier and Get More Leads

Posted by Chris Conner

02/25/2014

No matter how hard you work, it’s not enough.

You are responsible for generating leads. Lots of them.

You’ve staked your reputation on content marketing to generate new qualified leads on a consistent basis. You gather whatever relevant content you have and send it out. A few leads trickle in.

So you create something new. And get a few more clicks.

You feel like a hamster on a wheel.

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Topics: Content Marketing, Popular Posts

Is this 20th Century Asset Dragging Down Your Content Marketing?

Posted by Chris Conner

02/18/2014

While marketing has changed dramatically since the arrival of the internet, some habits are hard to break. We repeat the same activities without ever stopping to question the purpose.

For example, do you still create brochures because that’s what has always been done? Even though they require a lot of effort and expense to produce, are often generic and go out of date quickly, they continue to be a conventional part of the marketing mix.

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Topics: Content Marketing, Popular Posts

How to Make the Unremarkable Remarkable

Posted by Chris Conner

02/12/2014

There's no doubt. It's a challenge.

It's never easy marketing scientific products that are (or are perceived as) commodities.

Let's face it. Not every product can be the top of the heap. But now it's your heap and you need to do something with it.

How do you make an undifferentiated product stand out in a crowded market?

 

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Topics: Content Marketing, Popular Posts

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