It’s that time of year. Marketing planning season has arrived.
Do you know what it will take to win? Can everyone on your team state the goals you are working towards?
I don’t just mean numbers of leads. I mean do they understand the specific goal, or strategy, for how you will win? These are goals such as “Increase monthly traffic by 30% within the next 6 months.” Or “Convert 15% more web visitors to contacts over the next year.”
Goals are important and a goal for the number of leads you need to generate makes good sense to drive your business. But it’s not enough. It doesn’t help you or anyone on your team focus on the best opportunities for content marketing to get you to your overall goal.